Contrary to what you might have heard, this is not Rodarte's first ad campaign
The second imagine (with fiery red head Karen Elson)
was Rodarte's first ad campaign
featured in Anthem magazine some time ago in their fall issue
initially, it wasn't even intended to be an ad campaign at all...
It actually grew from a project between photographer Autumn de Wilde and Karen Elson
and then there is the new SS/09 ad pictured top
i personally like the Elson ad best
what do you think?